Seeing as the jailbreak for Apple TV 3 is still in the works, every new channel that is added to the list is good news. And the latest rumor has it that Apple and CW made a deal to add Supernatural on Apple TV. Deadline reports that CW cut a deal for an Apple TV app during the company’s annual Upfront Presentation that took place in New York, earlier this month.
CW is looking forward to extend its reach from current Xbox 360 and Windows 8 apps to new platforms such as Apple TV. This makes the CW Apple TV partnership the first network television app available in the $99 device’s home screen.
CW is looking forward to extend its reach from current Xbox 360 and Windows 8 apps to new platforms such as Apple TV. This makes the CW Apple TV partnership the first network television app available in the $99 device’s home screen.
“This year we’re reaching more viewers on more platforms. We are reaching our audience everywhere they are, and we want you to be with us everywhere we go” CW President Mark Pedowitz told his audience during the New York event. Following the announcement, it didn’t take reporters too long to have CW confirm and release details.
“We can confirm that we will have an app launching on Apple TV soon” a CW spokesperson confirmed the news for CNET shortly after the company’s Upfront Presentation. “No launch date at this time” the spokesperson added, explaining the CW app for Apple TV will deliver “full episodes of our prime-time shows, and be ad-supported, without requiring authentication from a cable provider”.
From what CW told MacRumors, the app designed for Apple TV “will work like our Xbox and mobile and tablet apps”, whereas full episodes of CW’s shows will be available “next day after air, ad-supported”.
With popular shows such as America’s Next Top Model, Supernatural or Gossip Girl, we can only hope the deal with CW is just the beginning. Perhaps, Apple will finally cut a deal and add HBO on-demand programming to Apple TV.